Being concious when it comes to marketing.
When we looking at your marketing plans do you favour digital over print because it is ‘better for the environment?’ or because the forests are loosing all the trees due to paper manufacture? Maybe, it is time to look at the facts on how printing is helping the environment.
We know that there’s lots to be said of how the media scare us with disaster stories and the pressure on us to believe things that are not entirely factual. We believe that print has been given a very hard bashing and thought it was time to get some myths put to bed!
Myth or Fact – Forests are shrinking
European forests have been growing by over 1,500 football pitches every day!
Paper is a uniquely-renewable and sustainable product. The main raw material, trees, are grown and harvested in a carefully controlled and sustainable way – so successfully that European forests, where most of the raw material comes from, have grown by an area the size of Switzerland in just 10 years.
Today forests and other wooded lands in the EU-28 amount to about 180 million hectares, making Europe one of the most forest-rich regions in the world, with more than 42% of its land covered by forests.
EEA, Landscapes in Transition, 2017
50% of the world’s wood harvest is used as fuel. Over 30% is processed for other industrial uses, such as construction and furniture. Only around 13% is used to make paper.
Derived from FAOSTAT, 2018
Myth or Fact – Paper production is a major cause of global greenhouse gas emissions
Most of the energy used is renewable and carbon intensity is surprisingly low.
The European pulp and paper industry produces bio-based products using wood, a renewable material. It is also the biggest single industrial user and producer of renewable energy in the EU: 60% of the industry’s total fuels consumption is biomass-based. The industry has the potential increase even more in the future. It has the experience, technology and supply chain to play a big part in the bio-economy and to do so in a resource efficient manner.
Myth or Fact – Electronic communication is more environmentally friendly than paper-based communication
“Go Paperless”, “Go Green” and “Save Trees” are common messages. Organisations encourage their customers to switch to electronic transactions and communications. But is this based on fact?
These sort of messages give the impression that electronic communication is more environmentally friendly than traditional, paper-based communication. But it is very difficult to make such a statement without considering the full lifetime of those different mediums.
Paper is a uniquely renewable and sustainable product. The main raw material, wood, is grown and harvested in a carefully controlled and sustainable way – so sustainable, in fact, that European forests, where most of the raw material comes from, have grown by an area the size of Switzerland in just 10 years.1
The environmental impacts of our ever-increasing digital world cannot be ignored. The ICT industry accounts for around 2.5-3% of global greenhouse gas emissions and this is predicted to rise to 14% by 2040.2
Businesses and individuals are increasingly using ‘cloud’ services. These mega data-centres store almost everything we do online; including our web searches, our social media posts and our online statements.
Work with us.
By using paper that is supplied ethically we can support the Woodland trust by capturing CO2 and planting new trees in the UK.
The cost of supporting this scheme is nothing to your business, you are our customer. Knowing that you are working with a printer that takes part in helping the environment by using sustainable paper means that you too are working with us to make a greener future.
See our certificate, Wincanton Print Company. This shows you how much we have helped in just a month.
WINCANTON PRINT COMPANY LTD