5 Printed Marketing Solutions
To Increase Your Sales.
Printed Marketing is on the rise.
The business marketing content debate has dramatically increased in the last couple of years with the rise of videos and other digital and social media.
Digital content is highly important but thinking of moving all of your marketing efforts to digital? Think again.
Printed marketing is still an incredibly robust content medium for boosting your sales and data suggests that it’s actually in the midst of a big resurgence.
Print marketing has existed for centuries and amongst the modern digital revolution, why is it that print has not just held its own, but has strengthened its position?
Print is tangible – the physical form of a brochure, guide or catalogue is untouchable and lends an enduring advantage over digital formats which are more flippant and temporary. Modern print design makes use of better printing technology, designs and materials and the results are high-quality physical goods that you can’t refuse taking a look at when they’re posted through your door.
So, let your business make the most of this print resurgence, here are 5 key print formats that you can reuse in your marketing strategy today.
The brochure is a traditional print publication and it’ll be used till the bitter end. Ever cleaned out your desk or cupboard to find you’ve been hoarding some brochures? Also, notice that brochure you received at a trade show is now on your desk, or in your boardroom?
Brochures have staying power. The trick, making your brochure stand out. There are always methods to get your brochure in circulation rather than forgotten.
The key to creating brochures, like all print media, is design.
The days of garish word-art style graphics are firmly buried. Now, it’s time to design sleek and modern-style brochures with interesting formats, illustrations and new-style typography.
Having this kind of print collateral in your possession will ensure you’re never lacking when opportunities arise. For example, say if you receive a late notice promotional or trade-show invite, you can head over with your carefully made signage to help make your show stand pop out from the competition.
The old catalogue was often a large and attractive phonebook-like tome. They often featured dirt-cheap materials including extremely-thin pages and poor graphic design.
The modern catalogue is much smaller and thanks to lower cost printing and materials, it’s easier to design an aesthetically appealing catalogue which really catches the eye.
Catalogues are now easily targeted to the buyers who will appreciate them the most.
Focus on quality, not quantity for your modern catalogue. Maximise the use of colour and material to ensure that your catalogue looks and feels high-end.
3. Business Cards
No matter for how long other content forms do battle upon the digital landscape, business cards will never die! They’re the ‘go to’ of print and can be created for both individuals, departments and brands.
Business cards are incredibly important for any form of person-to-person networking. They’re one of the first pieces of content exchanged between individuals at trade shows, meetings, lectures, seminars and meet-ups of all types.
Business card aesthetics are incredibly important for company representation and your business will be judged on your business card as this is your initial shop window.
Modern business cards align themselves to the smooth minimalist graphical style that we’re used to seeing in print today. A key aspect to business card design is colour. Here are some hints for colouring your business card (using simple colour therapy), or any other print media for that matter:
Red – Red evokes adventurousness and power. It’s perfect for bold brands in industries like sports and outdoors.
Blue – Blue evokes calmness and stillness. It’s a great corporate colour which makes an alternative to the usual greyscales.
Yellow – Yellow is generally considered a difficult colour to use correctly. It evokes a sense of youth or optimism and can be used for new, millennial or progressive brands.
Green – Green is traditionally associated with nature and environment and thus, it’s not surprising that it’s the colour of choice for eco-driven brands. It can also be used to evoke a calm sense of togetherness
Purple – Purple has always been associated with luxury. Combine it with gold for arguably the most high-end colour scheme achievable, if this is appropriate for your brand.
Monochrome – Greys, whites and blacks are sleek, sophisticated and technological. They’re useful for a variety of brands and can be used in tandem with other colours to modernize your business card.
4. Flags, Signs, and Banners
Signage is obviously an intrinsic component of the brick-and-mortar store. If you can remember signs back in the 70s and 80s then you’ll remember that signs and banners were more functional than anything. Now, they have to illustrate your brand with a high-quality logo.
If you need any help or advice with the design please contact us and we can help.
5. Direct Mail
Flyers or postcards are formed of just one two-sided sheet, making them easy to read and easy to create.
Direct mail promotions in postcard form are as popular as ever. They easily stand out from the pile and since no pages need to be turned, a customer needs to take just a couple of glances to work out what the postcard means.
Postcards are ideal for promotions and can be targeted to seasons or trends.
Print captures a different dynamic of the marketing mix when compared to digital content and it’s still an incredibly useful medium for brands and businesses.
The key to great print marketing is awesome graphic design. Spend some quality time thinking about the clear message you need to give in your designs before passing them to your graphic designer.
With eye-catching colours, interesting formats and high-quality materials, you can ensure that your print sifts up to the desktop, not down to the bin!
If you would like to discuss any ideas you have for marketing your business please contact us and we can work together to increase your sales in 2020.
WINCANTON PRINT COMPANY LTD